Femtech.

Included

Brand strategy / Stationery design / Visual identity / Graphic and digital production

The client

Femtech represents an initiative by the Swedish Agency for Economic and Regional Growth to support women in the tech industry. While Sweden shines as a hub for entrepreneurship and innovation, achieving gender equality remains a challenge. In this initiative, female participants undergo a week-long bootcamp, receiving valuable support and advice on product development, marketing, and connecting with developers.

The work

Maintaining a feminine touch in the design language was a priority for me. I opted for a script font, "Femenim," which is easily accessible and user-friendly. This font is designed in a single PMS color with a bold hairline, ensuring that the logo stands out proudly, whether on the web or in print. It is equally well-suited for embroidery and etching.

For the header and body text, I have chosen "Josefin Sans" in both bold and regular cuts to maintain a cohesive and easy-to-read design.

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