Thrivness.
The client
The concept of "Thriveness" was jointly developed by Mariah Hildetorn and me, with the aim of promoting mental well-being. We achieve this through self-awareness, knowledge, reflection, and the use of tables to easily assess one's mood. This process equips individuals with the tools they need to lead their best possible lives.Included
Brand strategy / Naming / Brand architecture / Brand messaging / Visual identity / Stationery design
For the body text, we've selected the Light cut within the same font. Our core palette comprises four colors—two shades of green, one cream, and a warm rust red. These colors emanate warmth and a sense of security. The choice of green is influenced by the idea of thriving and greenery, while the rust red serves as a vibrant call-to-action colour. Additionally, we've crafted ten complementary colors, including peach, yellow, coral, two shades of purple, green turquoise, sky blue, dark blue, light green, and dark green. These complementary colours are designed to enhance the clarity of the tables and lists provided as helpful tools throughout the book.The work
Our concept is intended to exude a sense of lightness and positivity, making it both inspiring and easily accessible. Given that our primary target audience is predominantly women, this feminine touch is reflected in our design language, characterized by softness and curves. The logo is essentially crafted from two variationsof the Astralaga typeface. The separation between "thrive" and "ness" not only enhances readability but also underscores the significance of the words themselves. "Thrive" signifies growth, germination, and sprouting, while "ness" encompasses all the elements that contribute to well-being. As for the supplementary heading font, we've chosen Astralaga, but for the main heading in the Regular cut, we've opted for Josefin Sans, as it offers better readability in smaller sizes.